Wipro introduces ‘Enchanters’ soap

Lalitha Srinivasan
Posted: Tuesday, Jul 01, 2008 at 2242 hrs IST
Updated: Tuesday, Jul 01, 2008 at 2242 hrs IST

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Mumbai, Jun 30: After carrying out a comprehensive survey Wipro Consumer Care is now introducing Unza’s soap brand ‘Enchanters’ in select cities namely Mumbai, Delhi, Kolkata and Bangalore.” Internationally, we have a presence in the branded shampoos sector through the acquisition of Unza brands. We are now looking at a possible foray into shampoos markets in India,” said Vineet Agrawal, president Wipro Consumer Care & Lighting. Incidentally, Unza’s portfolio includes shampoos under the brand name ‘Enchanters’.

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