Wikipedia founder aims to break Google stranglehold

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Watch out Google Wikipedia founder Jimmy Wales hopes that Wikia Search, a project he spearheads, will break Google's domination as the world's most widely used Internet search engine.

Google and fellow titans Yahoo and Microsoft dominate the Internet search engine market which Wales said was already causing some worry among web users.

"Right now in the US in particular we have a really strong concentration of the industry," Wales said today at the Global Brand Forum in Singapore.

Industry statistics showed over 90 per cent of Internet searches in the United States are done through the three firms, he said.

"So a lot of people are really concerned about this. Do we really want all of our traffic, all of our editorial control of the Internet all being piped through one, two or three companies?

"I don't think we do. I think we want to have a broader marketplace than that."

Wales said Wikia Search will run on an open platform, similar to the principles behind Wikipedia, the popular online encyclopedia in which entries can be made and edited by anyone with an Internet connection.

"All of the existing search engines are proprietary black boxes," said Wales. "You have no idea how things are ranked and what's going on."