‘What Hollywood did in 50 years, we will do in 10 years’

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lined up until 2010.

Is action also picking up on the Eros Music front?

We will step up activity and sign on new artists and promote their albums.

How easy is it now to do business in a corporatised Bollywood framework? Has the mindset changed?

It’s a totally relationship-driven industry where money plays a part. No, the mindset has not changed. If we have been successful, it’s because we have a 30-year experience in the business. We are a corporate house but we have a relationship with everyone in India. We are also going to set up distribution offices across India to bring transparency into the business.

You have tied up with a host of directors, haven’t you?

Yes, we have tied up with various directors. We are now going to create a bank of screenplays.

Where’s the growth, and revenues—going to come from for Eros?

The Indian market is growing in a big way. But the international dubbed markets are growing too. In five years, we want 50% of our revenues to come from India and 50% from international markets. At the moment, this ratio is more or less 65-35 (international/India).

Give us a perspective on Bollywood. Where is it headed in the next 5-10 years?