Viacom Eyes India For Outsourcing Animation Content
Mumbai, May 03 2004, 00:00 IST
Media giant Viacom Inc, which owns popular channels like MTV and Nickelodeon, is exploring the possibility of outsourcing animation content from India.
“We are looking at possibilities of sourcing animation work from India for our group of channels. There is a low-cost advantage. Besides, the quality of Indian animation is good. We, however, haven’t firmed up our plans yet,” said
A team of senior Viacom officials were in India to identify opportunities for growth. Though most of the animation content for the Viacom channels are made in the US, the media giant also outsources some work from Korea and Philippines. Viacom could shift some of its work from these two Asian countries to India. Kids channel Nickelodeon, for instance, runs popular animated series like Rugrats, Catdog and SpongeBob SquarePants.
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| Alex Kuruvilla |
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