Viacom Eyes India For Outsourcing Animation Content
A team of senior Viacom officials were in India to identify opportunities for growth. Though most of the animation content for the Viacom channels are made in the US, the media giant also outsources some work from Korea and Philippines. Viacom could shift some of its work from these two Asian countries to India. Kids channel Nickelodeon, for instance, runs popular animated series like Rugrats, Catdog and SpongeBob SquarePants.