BOOKS | MARKETING GENIUS

Unlocking the real value of marketing

Posted online: Tuesday , May 13, 2008 at 01:48 hrs
Updated On: Tuesday , May 13, 2008 at 01:48 hrs

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each, and the optimal balance between global and local brands.

Reprinted with permission

from Wiley India

Book: Marketing Genius

Author: Peter Fisk

Price: Rs 320...

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