|
Kolkata, May 26 : UFO India Ltd, an Apollo International group company, is expanding its network in the country to combat piracy through digital cinema. Regarding piracy, Kanwar said an Indian movie is released in 150-200 theatres on an average compared with 3000 for a Hollywood film. The cost of print is the basic thing that limits the earning capacity of an Indian film. A print costs around $1500 in India. Hence, if a film is released in 500 theatres, an immediate upfront investment of about $750,000 is required just for prints.
"This propmts a producer or a distributor to release with a limited number of prints in prime cities and towns, and send those to smaller towns over the next 8-10 weeks. This time-gap provides scope for piracy that eats into the revenues of the copyright holder. So, the only way to beat pirates is to kill their business model", Kanwar said.
According to him, the only answer to film piracy is digital cinema, where images are transmitted electronically to theatres and then stored in a server. The content reaches to projector from the server through a secure link, and is played out on the screen.
Instead of celluloid prints, digital cinema uses various forms of digital media--fibre optics, satellite transmission and hard discs--to record, transmit and replay images.
"Because of digitisation, a huge volume of content can be stored, transmitted, retrieved and replayed in its pristine form. Thus, digital cinema checks piracy," he added.
Discuss this story on expressindia forums
|
|
 |
 |
 |
About Us | Contact Us | Advertisers | Site Map | Make us your homepage | Work for Us | RSS | Subscribe | Electronic Edition | Privacy Policy© 2009: The Indian Express Limited. All rights reserved throughout the world
