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Hyderabad, Nov 28: : Riding the success on the Cartoon Network’s regionalised contents in the last few months, Turner International India (P) Ltd has proposed to make available its new exclusive kids channel - Pogo - in the regional languages within a month of its launch in January 2004.
The new channel will have programmes in Telugu, Tamil, Hindi, Marathi, etc. said Ian Diamond, senior vice-president and general manager, Turner Entertainment Networks Asia, Inc.
Addressing the press conference here on Friday to announce the launch of Pogo, Mr Ian Diamond said that the company would bring in lot of localised contents to enable the viewing more attractive and vibrant for the kids.
“The Pogo will not compete with the Cartoon Networks but will complement. Both together make the kids viewing a big thing,” he said, adding that Pogo will have more non-animated programmes for children than that of Cartoon Network.
Pogo will be the first exclusive kids channel to be launched worldwide from the Time Warner’s stable and it will serve the desired purpose. Based on the survey among children, families and cultural habits of Indian, Pogo will bring in the exciting and new programmes for children.
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