Trai to regulate TRP process soon

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Telecom Regulatory Authority of India (Trai) would soon be regulating the measurement of television rating points (TRP), which reflects the viewership pattern and market share of channels based on a sample of around 7,000 TVs in a few large cities across the country.

Since the TRPs influence the programme scheduling, content and often the pricing of channels, the information and broadcasting (I&B) ministry has asked the regulator to recommend a framework to be adopted by the rating agencies.

Currently there are two rating agencies, TAM and Audience Measurement and Analytics Ltd (aMap), and their operations are limited to a few large cities with a population of over 1 lakh. While TAM’s sample size is 7,000-metered homes, aMap’s is around 6,000 homes.

The core issue to be discussed in the consultation paper with the stakeholders is whether there is a need for some kind of governmental regulation for such television rating agencies, or whether such rating exercises should be left to the industry initiatives.