Titan targets 60% of its revenue from sub-brands

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Mumbai, Sep 11 : Titan Industries Ltd, the fifth largest watches brand in the world, expects sub-brands such as Aviator, Octane, Heritage, Raga Crystals and Titan-WWF to contribute 60% to the total Titan brand this year, Harish Bhat, chief operating officer, watches, Titan Industries Ltd, told FE.

Bhat said, “Titan sub-brands are being sold through 260 World of Titan showrooms apart from 5,000 retailers and various malls across the country. With the rising demand for sub-brands, we will increase the distribution reach in Tier II and III cities as well. All the Titan sub-brands are currently being marketed pan-India owing to the rising demand. Currently, there are no plans of exporting the sub-brands.”

Bhat said, “With the recent launch of the Titan-WWF collection, which was inspired by India’s endangered species, we hope the sub-brand alone contributes 15% to our revenue. The ongoing festival period is taking off well for the watches market. During this festival season, we hope to see a sales growth of 20% and 30%. This is despite the rising inflationary trends.”

In June this year, Titan and WWF-India had announced a tie-up to celebrate World Environment Day and spread awareness regarding the endangered species of animals in India through a collection of exclusively designed Titan watches such as the Tiger, Indian Rhino, Gangetic River Dolphin, Red Panda, Whale Shark and Oliver Ridley Turtle. Bhat added, “For every Titan-WWF watch sold in India, we will pay Rs 150 each to WWF India. Apart from launching the new Titan-WWF collection logo, Titan Industries is soon launching a new advertisement campaign featuring Bollywood actor, Aamir Khan.

“We have spent over Rs 3 crore in this campaign. Prior to the move, Aamir has featured in Titan Aviator’s ads.”