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: Retail has been the widely heralded as the next big opportunity post telecom. As industry watched large fortunes originally getting created by the new IT companies and then by the telecom operators, there was a mad rush by all to get a share of the pie in the retail cake.
Cut back to 2005-06 and anyone and everyone was announcing grand plans of entering retail. Of course, the fact that partial FDI seemed on the anvil obviously meant that many were front running the potential overseas retailers and others were hoping to ride the gravy train as JV partners alongside the foreignmega retailers.
The last two years have been turbulent years to say the least. This was a period of great economic boom. However, the boom meant that both the key pieces of cost for a retailer — space and people —were highly overpriced. Retail per se did not exist as an industry and as such the talent pool was getting churned madly over. And with realty anyway riding a boom thanks to Foreign Direct Investment (FDI) and lower interest rates, the mad chase by the emerging retailers for the limited property options and a signing frenzy like no tomorrow meant getting stuck with high costs.
With the current economic state where there is a clear slowdown, high interest rates and runaway inflation and lower consumer confidence, there is a need for a rethink. Many hopefuls stayed away seeing the fact that FDI was not happening and the easy profit was anyway not on, at least not anytime soon.
The violent protests that came in from many quarters against organised retail also meant that the risks of the business were coming to the fore. The few who got themselves in with strong hopes were left more nursing their broken ambitions than celebrating success. Neither did the desired toplines and bottomlines happen, nor did the rollouts move anywhere as well as planned.
What is the crux of the problem? Though it may seem simple from the outside, retail is a challenging business. The real crux of the retail business is all cost and scale. When you get the cost piece right in a mad frenzy of growth, but the growth does not span out and therefore the scale does not happen, you are surely looking down the barrel of the gun.
The key piece to realise is that...
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