The scent of a man

Font Size

Print

Feedback

Email

Discuss

Boss costs just $15. I bet you can’t tell the difference. Thank Grasse. That’s where all perfumes source their oils. Only the bottling is done elsewhere,” he reasons. But doesn’t the luxury tag translate well as a unique selling proposition? “Perfumes, unlike other luxury tangibles, cannot be seen. People can only smell what you wear. And so people are likely to buy what smells good, irrespective of the brand,” Nayyar says confidently.

Aigner brand manager Rekha Arora agrees. “Our men’s range is more popular than the women’s. In fact, Indian women like the men’s range better and often pick those up for use.” Like Aigner, The Body Shop too has an exclusive range formulated for men. “From spicy to woody, contemporary green to citrus, the range offers all kind of notes to men,” says The Body Shop spokesperson.