Tech Mahindra, Microsoft enter into IPTV alliance

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Tech Mahindra, India's sixth largest software exporter, has entered into a strategic alliance with Microsoft Corp to address its System Integration (SI) requirements for deployment of Microsoft’s Mediaroom Internet Protocol Television (IPTV) and multimedia software platform. Through this alliance, Tech Mahindra's solution will provide deployment and integration services for new and existing Microsoft Mediaroom broadband service provider customers to deploy IPTV services, which are expected to gain momentum in the coming years.

Though the concept of IPTV is still in its nascent stage, a report by International Data Corporation (IDC) estimates that in India the number of IPTV customer is expected to reach 9,66,000 at a CAGR of 156.8% during 2006-2011. And with large players entering the market, the industry experts feel that it has a bright future in India.

To accelerate the growth of IPTV, Tech Mahindra has developed strong IPTV capabilities across several areas that include: system integration capabilities, product engineering, and infrastructure deployment. The company is also engaged with a number of existing and emerging service providers in the IPTV domain and Triple Play around the world. “We are very excited about this alliance with Microsoft as the relationship presents a tremendous opportunity for both organizations to strengthen our positions in IPTV,” commented CP Gurnani, president, Tech Mahindra.

Microsoft Mediaroom, which enables broadband service providers to deliver new connected TV and entertainment experiences to consumers, is already being deployed or trailed by over 20 service providers worldwide.

The alliance will give service providers a way to accelerate and differentiate their TV offerings. The alliance will also allow Tech Mahindra in its quest to implement IPTV solutions and support cutting-edge technologies in interactive digital television. It will also help Tech Mahindra strengthen its IPTV SI capabilities and will give both company an opportunity to expand into new markets.