Indian Express

Express India

Screen

Loksatta

Express Cricket

Kashmir Live

Biz Publications
 
Make this your homepage | RSS


TV ratings get divine blessings

Alokananda Chakraborty

Posted: Tuesday, Mar 25, 2008 at 2237 hrs IST
Updated: Monday, Mar 24, 2008 at 2300 hrs IST


Font Size

Print

Feedback

Email

Discuss

New Delhi, Mar 24: According to TAM Media Research, NDTV Imagine’s Ramayan is the channel’s top ranking programme with 26% viewership. The channel has two other mythologicals/ period dramas on its list of top shows: Raajkumar Aaryyan and Dharam Veer.

The TV ratings of Zee TV’s Aladin and Ravan hover at 2-3, “exceptionally good for an historical/fantasy show”, according to the channel. Prithviraj Chauhan, Sai Baba and Jai Maa Durga have been among the top grossers on Star TV, with the first show routinely crossing a TVR of 4.

“It’s not as if mythos are new to television,” says Nandini Dias, COO, Lodestar Universal, “it’s just that they are on prime time now,” alluding to NDTV Imagine’s Ramayan. “It’s not really overkill because every channel has just a couple of such programmes on air at any given time,” she adds.

Agrees a senior programming head at a general entertainment channel. “You can say there was an overkill of humour and family soaps and in that scenario, newcomer NDTV Imagine packaged its Ramayan as a channel-driver show. And thank God, it’s working.”

He says while from the consumer point of view such shows have a strong pull, from the broadcasters’ point of view, these shows provide a platform to showcase technological prowess and post-production capabilities.

Given the high outdoor and post-production inputs, the costs of producing such shows do tend to be high. According to a Delhi-based media analyst, while an average family show may require an investment of Rs 5-8 lakh an episode, a mythological/period drama takes up to Rs 20 lakh.

More from Frontpage

Discuss this story on expressindia forums

Post Comments

Comments: (Limit 3,000 characters)
Name
Message
Email ID
Subject
TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Comments
Flowers & Cakes DeliveryExpress Classifieds
Post and view free classifieds ad
Express Astrology
Know what's in the stars for you