TV on the go

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costs more than the cost of the TV in your drawing room. And most of us might have to wait for prices for fall to lower levels.

News, music videos, comedy shows, sports clips and short dramas are more likely to appeal to mobile TV users than big budget movies or wildlife documentaries, where visual impact is crucial to the appeal of the programme. Mobile TV launch will also lead to user-generated content, which may be supported by advertising. Moreover, the content will be tailored with the mobile viewer in mind. For instance, more close-ups to enable users see greater details.

Target audience is youth and business people on the go. “The mobile TV users are expected to be in the age group of 18-34, who are comfortable with texting, streaming, podcasting and other technologies built into small, mobile communications devices and have a passion for new technology. Teens are also likely to adopt the new medium as for them, it may become fashionable to watch television on small mobile screens. Besides, mobile TV will be an essential part of life for business people who are often on the go,” says Vineet Taneja, director multimedia, Nokia. Compared to TV viewing, which has largely been place-bound with family members wrangling over the remote control to watch their favourite shows, mobile TV will give users a more personal experience of viewing content wherever they go. Nokia sees it as the second TV at home. “While you are in a restaurant or at the airport, mobile TV brings you a connected experience,” saysTaneja.