Spinach retail stores in Bengal by April

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Tuesday , March 11, 2008 at 0122 hrs Spinach, the brand for the retail venture of the Delhi- based Wadhawan Group, is likely to make a foray in West Bengal soon as it sets April deadline for its employees.

Delhi- based Wadhawan Group, mainly into real estate, has already opened stores in Mumbai and Pune and promoted those as the neighbourhood grocery stores. The group's retail venture in Kolkata comes on the heels of Kumar Mangalam Birla's retail initiative, More's launch in West Bengal.

According to sources in the industry, Spinach will open five stores in Kolkata. While it is looking at locations like Laketown, Chingrihata and Sinthir More as probable location for outlets in North Kolkata, Naktala and Behala have appeared on Spinach's South Kolkata map.

The group has also started working on the 18,000 sq ft warehouse in Batanagar.

Wadhawan Food Retail Pvt Ltd, promoter of the Spinach brand, has already put a 30-employee team in Kolkata to gear up the process and launch the first store sometime near 'poila boisakh', the Bengali New Year.

Spinach has three formats at present– Spinach Local (2,500 sq ft), Spinach Super (5,000-7,000 sq ft) and Spinach Express, which will be large format stores.