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New Delhi, Jan 9: The scooter segment in India is hotting up, literally. While 2007 saw the launch of Kinetic’s Flyte, Bajaj Kristal and Suzuki Access, 2008 is likely to be all the more exciting, with Bajaj Auto Ltd (BAL) unveiling Blade and Honda Motorcycle & Scooters India (HMSI) coming up with a premium scooter Aviator, taking the total number of launches in the segment to five in less than a year.
The New Year will see companies vying to woo women buyers. While, Blade (125cc) will cater to males, Flyte and Access (both 125cc) will be for females.
“With the society opening up and more women taking up jobs, they have more money to shell out to own their personal vehicle,” says NK Rattan of HMSI. The company, on Wednesday launched Aviator (102cc).
And, it is the Tier-II towns or mini-metros that are developing as scooter hubs.
“Scooters have a huge market in urban India unlike motorcycles that are most sold in rural areas, thanks to the rising income levels of people,” says Atul Gupta, vice president (sales & marketing), Suzuki Motorcycle India Ltd.
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