9TH AUTO EXPO 2008

Scooter is a ladies thing, too

Yogima Seth
Posted: 2008-01-10 00:00:00+05:30 IST
Updated: Jan 09, 2008 at 2257 hrs IST

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New Delhi, Jan 9: The scooter segment in India is hotting up, literally. While 2007 saw the launch of Kinetic’s Flyte, Bajaj Kristal and Suzuki Access, 2008 is likely to be all the more exciting, with Bajaj Auto Ltd (BAL) unveiling Blade and Honda Motorcycle & Scooters India (HMSI) coming up with a premium scooter Aviator, taking the total number of launches in the segment to five in less than a year.

The New Year will see companies vying to woo women buyers. While, Blade (125cc) will cater to males, Flyte and Access (both 125cc) will be for females.

“With the society opening up and more women taking up jobs, they have more money to shell out to own their personal vehicle,” says NK Rattan of HMSI. The company, on Wednesday launched Aviator (102cc).

And, it is the Tier-II towns or mini-metros that are developing as scooter hubs.

“Scooters have a huge market in urban India unlike motorcycles that are most sold in rural areas, thanks to the rising income levels of people,” says Atul Gupta, vice president (sales & marketing), Suzuki Motorcycle India Ltd.

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» women's race with life on scooty

Posted by mahwish khan on 2008-10-15 15:20:21.878833+05:30
i'm 19 years old girl living in islamabad which is very modern city of pakistan with women working in many fields,seen at shopping malls, driving cars,but what is missing is girls riding scooties around the city just like in great india.its so good to see girls riding so stylish and colorful scooties.i'm planning to go for it myself as i'm a student as well as working in a multinational company.so im always on the move.but have no idea where to get all the info regarding its cost,quality,functions etc.in india its easily available coz big companies are there to offer but in pakistan its being imported so the cost is also too high..i will have to do a little research on it and then get the best deal..Hats off to indian girls for breaking out of old colonial culture,and truely living their life...will appear again after i acheived my dream of owning a scooty very soon inshallah...

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