Science to your shirt’s rescue
Let’s start with Corneliani, the Italian clothing brand best known for its suits and sportcoats. The brand’s unique selling proposition, as says export sales director Cristiano Corneliani, is the ‘nanotechnology’ its fabrics have (this technology helps fabric take on water and stain-repellent properties among others). Well, so what, says Paolo Canali, marketing director at another well-known Italian menswear label. Canali has the Esperidi to boast of. Esperidi is that special fabric that is made with exceptionally fine yarn — just 12.8 micron. It is of Australian origin and has been analysed and certified in four European laboratories to maintain its extraordinary constant even after being woven, thus ensuring higher degree of comfort and texture, explains Canali. And then there is Ermenegildo Zegna. Its fabrics — 15 Milmil 15, High Performance Micronsphere, Traveler Micronsphere, Trofeo, Trofeo silk, Summer Trofeo, Cashco — are all patented,
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