Riding High On Highway Tourism

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: If there’s one state on which nature has not showered her riches, it’s Haryana. No lush green mountains; no rolling rivers and streams, and not even too hot on the religious circuit. But undaunted by the lack of nature’s bounty, the state has been a “front-runner” in developing highway tourism. Some of the well-known tourist destinations in the state are Sohna, Surajkund, Karnal, Panipat, Gurgaon, Tilyar and Myna (Rohtak), Pinjore, Panchkula, Kurukshetra, Hisar, Ballabgarh.

According to a PHDCCI paper on Haryana, today the state has one of the best way-side amenities and highway motels. However, the potential to generate more invesmtents and resultant employment opportunities still lies untapped. The chamber sees vast scope for devloping amusement parks, water sports, golf clubs etc. The state tourism department needs to identify new sites and should jointly take up new projects with the private sector.

The chamber suggested a multi-pronged stratgey for tourism promotion:

* Promote highway tourism: Build tourist complexes at strategic points along the highways passing through the state.

* Develop destinations around Delhi taking full advantage of its proximity to the National Capital: tourist complexes can be set up around Delhi through promotion of leisure tourism and conferences

* Provide tourist facilities in all districts: Tourist facilities at the district and sub-divisional headquarters to cater the needs of the local people

* Development of adventure tourism, religious tourism at Morni and Kurukshetra