Retailers turn to co-op movement for better supply chain management

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Far from the existing corporate or contract farming, co-operative movement is becoming a revolution. Thanks to the retail boom, retailers are giving a push to this momentum for better supply chain management. Even while the existing contract or corporate farming is being debated by many states as there are no clear-cut policies during violation by the corporates, co-operatives are much sought-after by the retailers. The buyers list includes ITC's e-choupal, Reliance Fresh, Heritage Foods and many more are the in the process to join the co-operative movement.

Reason is obvious as the co-operatives are registered under the mutually-aided co-operative society Act. For instance, as pilot, the Federation of Farmers' Association (FFA) of Andhra Pradesh has initiated a move by setting up eight co-operatives in the state for mango which has helped in mitigating losses to an extent of Rs 2-3 crore. Says Chengal Reddy, chairman, FFA: ''About 4,000 farmers in over 1,40,000 acres are working across eight co-operatives in Chitoor for mango production. This is being sourced by Coca-Cola to an extent of 3,500 tonnes of mango. Owing to the increasing demand, we are planning to increase it to over 12 co-operatives by this year end.''

Interestingly, FFA has forged relationships with ITC in Medak district in Andhra Pradesh for sourcing vegetables on about 200-300 acres with over 700 growers and is in talks with Heritage Foods for supplying over one lakh bags of Sona Masoori rice. ''We are in the process of forming a society towards this,'' Reddy said. On the same lines, a co-operative movement is already in place for dairy products in association with National Dairy Development Board (NDDB), he added.