Reliance opens a ‘fresh’ chapter in retail

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Reliance Retail, the 100% subsidiary of Reliance Industries, on October 28 unveiled Reliance Fresh, the first of its multi-format retail foray involving an investment of Rs 25,000 crore.

Reliance Fresh is the company’s brand for neighbourhood fresh-food outlets. It will also sell kitchen equipment and other edibles.

Besides, it has planned hypermarkets, supermarkets, discount stores, department stores, convenience stores and specialty stores, to be unveiled shortly.

The next stop for Reliance Retail will be Ahmedabad, where the company will launch an outlet on December 28, the birthday of RIL founder Dhirubai Ambani.

After that, it will move to West Bengal and Punjab, followed by simultaneous launches in Delhi and Mumbai.

“These stores, ranging from 2,000 to 5,000 sq feet, will provide customers with a variety of fresh fruits, vegetables, staple foods and other products in a world-class ambience,” said Gunender Kapur, president, foods business, at the unveiling ceremony.

The strategy is to open one Reliance Fresh store in a radius of three to four km to serve 1,000-2,000 families. This means about 30-40 stores in the major metros. The air-conditioned stores recorded a combined sales of Rs 22 lakh on the inaugural day itself.

Reliance Fresh is selling vegetables and fruits sourced from farmers through the company’s agri hubs.

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