Sticky rice behind the strength and longevity of Great Wall of China
Scientists claim to have discovered the secret behind the strength and longevity of the Great Wall of China—sticky rice. A team at Zhejiang University in China has found that the delicious “sweet rice” that is a mainstay of modern Asian cuisine was also a key ingredient in the mortar used to build the Great Wall 1,500 years ago. Their study also found that construction workers in ancient China mixed sticky rice soup with slaked lime and limestone to create a paste ideal for filling in gaps between bricks and stone blocks. The super-strong material was used to build the Great Wall, as well as quake-proof tombs, pagodas and city walls, some of which still exist today, say the scientists.
Asian mothers become digi moms
Mothers in Asia—especially India—are becoming increasingly Internet-savvy, be it for shopping or keeping in touch with family and friends, a survey revealed. This trend will create a new target audience group for digital advertisers, it added. As per the study conducted by Microsoft Advertising and Starcom MediaVest, 87% of the mothers surveyed in India said that the Internet is now an important part of their lives. As many as 50% said they had made online purchases in the last one month, it revealed. “Mothers are increasingly using technology to their benefit in every possible way. They are well aware of brands online and are more than open to adopting messages relevant to them.” Microsoft Advertising director Neville Taraporewalla said.