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Pyramid arm to develop console game for Sony PlayStation

Corporate Bureau

Posted: 2008-04-22 01:47:31+05:30 IST
Updated: Apr 22, 2008 at 0147 hrs IST

Chennai, April 21 : Aurona Technologies, an arm of Pyramid Saimira, has entered into an agreement with Sony Computer Entertainment Europe (SCEE) to develop a console game based on Hanuman for Sony’s PS2@. The Hanuman game will be Sony’s foray into launching country-specific titles for India’s fast-growing market for PlayStation games.

As part of this agreement, the games will be distributed outside India where there are significant Indian communities. The two companies will develop possible sequels for the title.

India’s console game market is growing at a fast pace and recent reduction in the PlayStation prices has increased the affordability significantly. This agreement is expected to accelerate the growth further in the next 12 months, the company said.

According to Santhosh Pillai, CEO of Aurona Tech, “we are excited that Sony has selected us to develop their first game for the Indian market. The game will be developed in our Hyderabad studio which has impressive record in shipping PC and console games. Hanuman, as a character, offers infinite possibilities for game play development. Pyramid Saimira has earmarked consoliderable resources to grow the games market in India.”

Said Jim Ryan, co-chief operating officer of SCEE: “We are committing significant resources to grow the market for console games in India. We have chosen the Hanuman game as our first title specifically developed for the Indian market as the theme is an ever-popular one across the country and to Indian abroad. We selected Aurona after evaluating various game development companies in India.”

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