Process Mapping: Adding Value To Human Resource Management

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: the internal customer satisfaction survey that was conducted in association with AC Nielsen.

In fact, the company’s drive towards instituting PM was more to map processes and determine how the employees’ viewed the top management action. Following were the processes that came for exploration and refinement:

• HR objectives goals and plans
• Defining work teams and creating vibrant work teams
• Creating an enjoyable workplace
• Compensation systems

The results of the survey and the overall value systems of the enterprise were collated to create an action plan. “Accordin-gly, in terms of creating work teams we realised that the existing processes needed to be further enhanced to realign territories and teams to accelerate our businesses”, says Mr. Shirodkar.

For instance, in the hospital supplies teams, the need was to have an individual accounts managers for specific territories where the company had its’ business base. This, according to Mr. Shirodkar was to enhance the focus on strategy in a bid to drive results in every individualistic business operation of the company.

Similarly, even in terms of undertaking targets to be attained, there was some level of channelising that was initiated. “Our managing director alongwith the top management resolved that there would be only three action plans that would be evolved, deliberated,and deployed with a focus on results”,says Mr.Shirodkar.

Further, according to the company every project that would be taken as an outcome of the new practices would incorporate multi-dimensional perspectives.

The way the company initiates it, according to Mr. Shirodkar being that these projects are ratified by the leadership teams that are constituted in the company. “For us all these aligned practices are about utilising human resources to create Human Forces that can drive successful action in the competitive marketplace”, sums up Mr. Shirokar.

A holistic view at AV Birla group

The AV Birla deploys PM across the HR domains. The objective behind the deployment is to innovate the processes that already exist and further sharpen the strategic acumen for HRM.

Says Dr. Misra: “As a part of the initiative, we have now evolved an HR strategy book”. According to the company, the strategy book illustrates the multiple possibilities in conceptualising a strategy, the implications of these people-oriented strategies on the businesses and managing the challenges that may arise on the entire system .