Pride with no prejudice

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Tashi Tobgyal: Jan 06 2008, 00:00 IST

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Jaipur. You’ve probably been there. You’ve probably been there more than once. But there is now a new home stay facility that you might want to check out next time you are in the Pink City. It’s called the Jaipur Pride. They don’t welcome you with the regular marigold petals or follow the bed-and-breakfast grind. Instead, the unique selling proposition here is the symbiotic relationship between the host and the hosted towards weaving memories of pride for the past gone by in Rajasthan.

“It is an innovation in the lodging industry, imparting and sharing knowledge, imbibing a sense of pride among the home owners, creating benefits, additional employment, and above all, contributing towards the tourism growth of the country” states Apurv Kumar, executive director of UP Hotels and pioneer of the Jaipur Pride home stay concept. Started two years ago, it is now one of the world’s largest branded home stays.

“It’s better than staying in a hotel” says Kim young Jin, a Korean visiting Cosy Home, which is run by an ex-banker Mahesh Tikku and his family. After a hearty Indian supper, the Korean family retires into the homely comfort of the neat and spacious rooms at Cosy Home. “Living and spending time in an Indian home is the best way to see India. We had exchange seminars to learn more on treating and dealing with guests even if language would be a barrier,” explains Tikku. Specifics like the size of the room, lighting, facilities, food, sanitation and accessories are the

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