Porsche to shift into higher gear

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German sports carmaker Porsche plans a series of new launches in India. To start with, it plans to bring in the GT2, a version of its 911 range of sports vehicle, and the GTS, a version of its Cayenne luxury sports utility vehicle (SUV), by early 2008.

Porsche plans to launch the luxurious four-door Panamera by the end of 2009, and the hybrid version of its luxury Cayenne in 2010, indicated Ian Reynolds, MD, Porsche Centre, Mumbai & Delhi.

The Cayenne is currently the best selling range in India. In the sports car segment, the company has a presence with Boxer, Cayman and 911 range. “The SUVs segment is bigger in India. But even sports cars are picking up in the country,” said Mohamed Rahman, after sales director, Porsche Middle East & Africa.

Porsche will close this year with sales of 140 cars, compared to last year’s 120 cars.

Of this, 65% has been of the Cayenne, said Rahman. Porsche vehicles are priced at between Rs 50 lakh and Rs 1.4 crore.

For the Indian market, Porsche vehicles are imported as completely built units from Germany and sold through local dealers. “The company has two dealers at present, which it plans to take up to 10,” said Deesh Papke, MD, Porsche Middle East & Africa.