Pile them high
The chances are that it was a car from Pitesti, the Loganís ďmother plantĒ, but it could have come from any one of seven other production sites in Russia, India, Iran (with two), Morocco, Brazil or Colombia.
Conceived as a low-cost car for emerging markets, the boxy-looking Logan has become one of Renaultís most profitable vehicles. Whereas Renaultís margins across its range are an anaemic 3%, the Logan earns at least twice as much. By 2010 Renault expects to be making more than a million Logans a year, despite its failure to find a partner in China to build them. No wonder most global manufacturers are jostling to get into the low-cost game.
But what exactly is a low-cost car? Mark Bursa, the emerging-markets commentator of Just-auto, a car-industry website, argues that the term can include anything from Fiatís rather upmarket Linea saloon and the Logan to ďlegacyĒ cheapies such as the ancient Lada
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