PepsiCo will tap solar energy to make chips

Font Size

Print

Feedback

Email

Discuss

Related Articles

GM, Chrysler considering merger: CEOsGM, Chrysler considering merger: CEOs'Citigroup top execs ready to forego bonuses'Credit Suisse posts $2.5 bn loss, sheds 5,300 jobs

: and printing the type backward on the backside of the page. The front side will carry this note: “Take this page and hold it up to the sun.” When the readers do so, the type will be visible through the page.

“People think they have to make massive changes to affect anything,” said Barry Quinn, creative director at Juniper Park. “We’re giving them the opportunity to make small steps.”

“A tiny little step may lead to more small steps,” he added, “and more small steps may lead to something.”