'Our aim is to offer a better mineral water experience'

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: as we grow rather than make an upfront investment. We would rather take a step at a time. Water is a big initiative for us. But it is not only plain water that we are looking at, but also functional, flavoured, enhanced and fortified water. We would like to straddle every end of the water pyramid. So, it becomes important to understand the needs of the consumer and to treat him or her as a moving target.

In my opinion Maslow’s hierarchy of needs flattens out into a continuum where self actualisation vies for attention with basal needs. This is a global trend. It therefore becomes imperative to tie up with the consumer at different points in his life to take advantage of this phenomenon.

How serious are you about inorganic growth?

We are very serious about it. We are looking at both organic and inorganic growth. If there are good targets in wide geographies, we would consider them if it gives us access into those markets.

So you are not shying away from acquisitions after the Glaceau experience?

I don’t think so. We are not shying away from anything.

Will you at any stage contemplate an entry into fruit juices and energy drinks, which belong to the wellness domain?