On a roller-coaster

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First it happened in November during Electronica 2006 and again in March during CeBIT and the recently concluded CommunicAsia. The thing that has astonished one in all the three shows is the sudden demand for Indian companies. Both exhibitors and visitors were keen to know where Indian pavilions were and Indian companies were quite satisfied by the business generated.

At CommunicAsia on the very first day, a Pune-based company, M-Tech Innovations, generated business on the first day itself. “This is the first time we are participating. We have already received a test sample order of $10,000. Once it is renewed, it will be atleast worth $50,000 per month. Also, we have finalised with companies from Philippines and Malaysia,” says KPN Rajan, manager (exports), M-Tech

Innovations. The company was showcasing their pre-paid mobile calling cards, smart cards as well as RFID solutions.

Nearly 70,000 visitors paid a visit to Asia’s largest infocomm expo—CommunicAsia. Concurrently with the event were EnterpriseIT, InteractiveDME and BroadcastAsia. Spread over eight halls, nearly 2,500 exhibiting companies from 65 countries demonstrated solutions throughout the value chain of convergent technologies. “The exhibitors gave us some type of direction where the industry is heading like WiMax, 3G and an insight into latest products and technologies,” says Pradnyil, senior vice-president, Coral Telecom Ltd. Coral was also displaying indigenous products and generated good enquiries. They are into development and deployment of complete ‘end-to-end’ communication networks. Coral’s switch “IRIS” is an integrated voice and data switch with an ultimate capacity of 8,000 ports.

From India, there were 40 plus exhibitors and Electronics and Computer Software Export Promotion Council (ESC) organised the India pavilion with 12 exhibitors. “Our exhibitors have done extremely well. That’s the advantage of being in the Indian pavilion as international companies seek our pavilion,” says DP Gupta, additional executive-director, ESC. Agreeing with him, Sanjiv Narayan, chairman, ESC says, “We (ESC) are committed to giving SME sector all the opportunities to become global players through trade fairs.”

Fortinet also attracted a lot of attention. Says Vishak Raman, country manager—India & Saarc, “Today, we lead the unified thread management (UTM) market in India with more than 2,000 installations. Ingram Micro is our exclusive distributor. In India, UTM market is growing very fast and IDC projects security market appliance at about $66 million with UTM contributing 23%.” Interestingly convergence was the buzzword. Other key show highlights at CommunicAsia and BroadcastAsia this year included, operator Broadcast Australia’s plans for a DVB-H trial in Sydney in conjunction with content security specialist and head-end systems vendor, Thomson.