BY INVITATION : MYTHILI CHANDRASEKAR

Of solar plexus and fire in the belly

Posted online: Tuesday , April 08, 2008 at 21:29 hrs
Updated On: Tuesday , April 08, 2008 at 21:29 hrs

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Durga-like trishuls.

But the best example would be the business and news media brands of today, wanting to not just report new but create news, shape and lead public opinion if not policy itself.

The author is senior vice-president and executive planning director, JWT. She sees consumers through Brand Chakras™...

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Of solar plexus and fire in the belly

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