Of solar plexus and fire in the belly

Font Size

Print

Feedback

Email

Discuss

Save & Share Article

What’s this?

Digg	My Yahoo	Fark
del.icio.us	Newsvine	Reddit

Rate This Article

Rating:  0

Tuesday , April 08, 2008 at 2129 hrs confidence in their own skills and talent, the young global Indian shows a pronounced eagerness to seize the initiative in any situation; a restless urge to be proactive in shaping his own destiny; a gleeful realisation that the “Indian” badge is a significant advantage on the world stage and an impatience to encash this to the maximum; and an inclination to acquire larger than life status through career and money. In fact, a clear desire to play God, if not today, some day soon.

In a different way, the small town and lower SEC desire to become IAS officers and police officers that focus group discussions often throw up, is a clear indication of their search for power, as they see these professionals as symbols of great local power and influence. The police officer as hero is a dominant theme in Tamil cinema, and news reports say that the IAS cadre is indeed attracting more candidates from small towns than the metros.

On the home front, the Brand Chakras™ study Mother India showed that the seat of mother’s love too was moving to the solar plexus. Mothers showed a high degree of ambition on the social and materialistic planes. There is clearly heightened eagerness, laced with impatience, to be able to ride the crest of the “mother’s pride” emotion. They are today willing to assume responsibility for children seizing the opportunities in life, and are pushing their own limits as individuals in order to play an enabling role in children’s lives. Probably this explains why we tend to see more mothers behind the winning young idols in reality shows, than fathers.

Key brand payoffs that appeal to and arise out of Manipura people and their needs include payoffs like: reflects my clear principles, makes me look at life with a lot of courage, helps me achieve my goals, symbolises or helps me build my influence over others, helps me to be decisive and clear, reflects my sense of ruthless ambition, helps me to be in control, helps me feel good about my achievements, and reflects my highly competitive spirit.