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: Easily the most dominant mood of the day, India today is enjoying a heady sense of a possibility of dominating others, and a growing realisation of its superiority. Emerging from the power-deprived scenario of its pre-independence days, armed with a large young population, India discovers opportunism, materialism and a high degree of ambition. Developing and putting to use its agile, active and resilient mind, India is learning showmanship and projection of leadership skills. After years of believing in destiny, Indians are beginning to believe that there is scope to shape one’s own destiny. Brand India seen through Manipura, the solar plexus or Third Chakra Payoffs is a true reflection of what the country makes Indians feel today.
Centered in the solar plexus—the seat of power, ego, authority, self control and discipline Manipura or Power Chakra brands reflect and/or enhance courage, self-esteem, persistence, leadership, good will and right actions, and aim to compensate for a lack of self-confidence.
Power Chakra people are said to be clear principled, have control over their thoughts, have unending positive energy, are goal oriented, and have a great desire to influence others. They have typically attained a certain degree of safety and security in their life. They can be diplomatic, active or passive as the situation demands. Sentiments like “there is no place for pity” and “life is a race” are strong Power Chakra sentiments. Absence of power, on the other hand could lead to a lack of control over circumstances, an inability to assert, dependence on others’ acknowledgement, and an inability to congratulate oneself… “I don’t think I’ve achieved anything much”.
The Power and the Glory, a Brand Chakras™ study on the global Indian (young Indians interacting with the world daily as part of their work, who have lived abroad and returned) revealed a combination of Power Chakra, Creative Expression Chakra (throat) and Transcendence Chakra (third eye). Some typical power statements went like these: “I need personal professional growth because people should know me like they know Mukesh Ambani.” “My work symbolises my influence over others, I can see that my opinion counts and that I make a difference here” “My work reflects my highly competitive spirit, but often I’m competing with my own benchmarks...” “Power. You have people beneath you… people whom you can control…who will listen to what you say… I enjoy power… that is it.”
Driven by positive self image, and high ...
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