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Now, a ready-to-eat, hard-boiled egg!


Posted: 2008-08-25 00:16:11+05:30 IST
Updated: Aug 25, 2008 at 0016 hrs IST

London, Aug 24 : Here’s some good news for those who often avoid eating eggs at breakfast thinking boiling is time-consuming -- scientists have developed a ready-to-eat, hard-boiled variety. According to them, though a hard-boiled egg will cost exactly double the price of a regular one, it is no doubt the ideal shopping solution that would boost the number of eggs eaten at home.

“Eggs are so easily forgotten when menu planning at home. They can be seen as a fridge-filler and consumers need to be reminded that they are a versatile, value-for-money alternative to other proteins,” the Daily Mail quoted Fin Cottle of Noble Foods, which developed the variety, as saying.

At present, the hard-boiled eggs are being launched at selected British supermarket chain Sainsbury’s convenience stores and are priced at around two pounds for a pack of four. The launch of the ready-to-eat eggs came a week after a new variety of oranges, that can be peeled in just 35 seconds, was developed by British scientists and marketed by the supermarket giant.

The orange is of the same size and shape as that of a normal orange, considered as the spherical bomb of vitamin C, but has a softer skin, making it as simple to peel as a satsuma, according to its developers.

Moreover, it creates less mess because it is easier to segment and has less pith—perfect for office workers eating lunch at their desks. And, the orange is 50 per cent sweeter than its traditional rival.

The convenience of the product will tempt customers back into the habit of buying and eating oranges, Sainsbury’s had said.

PTI

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» Retail hard Boiled Eggs
Posted by Mr P. Pancholi on 2008-08-30 02:04:00.802871+05:30
This is not a new idea for Noble foods. The product was first launched two years ago under the lable Just Egg by the company and is available form all Morrisons stores.I hope the marketing Director would have done some research, as it the idda has been copied.www.justegg.co.uk

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