Now, Tata eyes upmarket luxury cars with Jaguar, Land Rover

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After unveiling the world’s cheapest car with a price tag of Rs 1 lakh, Indian auto major—Tata Motors—is now gearing up to tap the other extreme of the market with new models of its newly acquired luxury brands Jaguar and Land Rover priced in excess of £.05 million.

“Jaguar and Land Rover, now owned by India’s Tata group, are drawing up a new business strategy that will take both brands upmarket into the £1,00,000-plus pricing territory, currently occupied by only a handful of luxury carmarkets such as Bentley,” a report in the UK daily Financial Times said.

Earlier this year, Tata group unveiled its low-cost car Nano, which is expected to hit the Indian roads in next few months, with a base model price of Rs 1 lakh. Compared to Nano, the new models envisaged for Jaguar and Land Rover would be over 85-times more expensive at a price of over over Rs 85 lakh.

Currently, the most expensive Jaguar model is priced at £80,000, while majority of its models are priced between £25,000-75,000.