Now, HUL and ITC in soap opera

Lalitha Srinivasan
Posted: 2008-01-04 00:00:00+05:30 IST
Updated: Jan 04, 2008 at 0013 hrs IST

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brand-building exercise, we will be engaging celebrities to endorse our soap brands,” said Duggal.

With increasing competition, the Rs 6500 crore toilet soaps sector will witness a lot of action in 2008, predict analysts....

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