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New Delhi, Jun 30 : India emerged as the only country where both men and women were reluctant to go for a cosmetic surgery to enhance their beauty, reported the Synovate Global Beauty Survey.
Despite two-third of all respondents across countries feeling that beauty is primarily about non-physical attributes, around 40% were keen to change looks if they could. While Indians (24%) and South Africans (32%) were most likely to think they were beautiful and did not need to change a thing, Americans had the poorest self-image, according to the survey that covered 7,000 people in nine markets that included India, Brazil, Bulgaria, South Africa among other countries.
Over all, 57% of people did not want to change the way they looked irrespective of whether they believed themselves to be beautiful or not but that also meant that over 40% wanted to change their looks if they could.
In India, social acceptance and the need to belong mean that 11% of respondents identified most closely with the statement ‘Beauty is about being complimented by other people’. Synovate India’s Research director, Rahul Varma said, “Affirmation from others in the form of compliments goes a long way to a sense of validation in India”. By contrast, not a single Spaniard linked beauty with compliments.
Nearly half of all people surveyed thought that beauty advertisements make women feel inadequate and 28% agreed beauty advertisements do the same for men.
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