Nestle expands dairy portfolio, launches new milk product

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Encouraged by the response generated by Nestle’s probiotic dahi, launched less than a year ago, the packaged food products company unveiled a Omega 3-rich milk in the Capital on Wednesday. Launched under the NesVita brand, the tetrapacked Pro-Heart milk is available at Rs 40 for a litre pack. The new brand will be endorsed by actor Karisma Kapoor.

According to the company spokesperson, milk and nutrition products made up 43-44% of Nestle India’s 2007 turnover, which stood at Rs 3,500 crore. Last year, the growth in milk and nutrition products was 22.5% over the previous year. The NesVita Pro-Heart milk is aimed at the urban, health-conscious market. The company claims the Omega 3 content of the Pro-Heart milk helps to maintain the cholesterol balance in the body. “Omega 3 helps reduce accumulation of LDL (bad cholesterol) in our tissues, and increases HDL (good cholesterol), which helps clean blood vessels,” he adds. The shelf life of the product is 120 days and initially, it will be distributed only in the metropolitan cities, according to Mayank Trivedi, general manager, dairy, for the South Asia region of Nestle.