Maruti launches Swift DZire for A3 group

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In a bid to strengthen its position in the A3 (sedan) segment, the country’s largest passenger car maker, Maruti Suzuki on Wednesday launched its new entry-level sedan, Swift Dzire. The introductory price at ex-showroom Delhi ranges from Rs 4.49 lakh to Rs 6.7 lakh.

The new offering is the seventh model Maruti Suzuki has introduced in the last 35 months, Shinzo Nakanishi, managing director of Maruti Suzuki India said.

The car comes both in diesel and petrol variants and is powered by the same G-series 1.3 litre engines that earlier powered the Maruti Esteem and at present sits under the bonnet of the Swift Hatchback.

The petrol variant will cost between Rs 4.49 to Rs 5.9 lakh and the diesel between Rs 5.39 to Rs 6.7 lakh.

It is being launched at a time when the company has managed to race past competition in the mid-sized sedan segment (A3) selling nearly 41,000 units in the April-February period of this fiscal.

While continuing to lead India’s small car market, Maruti Suzuki has emerged as the market leader in the A3 segment as well during 2007-08.

The company has sold a total of 41,800 units in the last 11 months (April-February 2008) in the domestic market. This is the highest number of cars for any manufacturer in the A3 segment, according to the recent industry results published by the Society of Indian Automobile Manufacturers (SIAM).

With the launch of Maruti’s new car, competition in the lower A3 segment, currently dominated by Mahindra Renault’s Logan and Tata Motors’ Indigo, is expected to hot up.