3i Infotech seeks to connect rural India

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: 3i Infotech, global information technology company, has announced the launch of I-Serv, a brand for its retail services through which a comprehensive range of services like banking, insurance, mobile will be provided to consumers in remote areas and empowering them in their daily activities.

While announcing the first of its kind service, catering to the rural pockets, Anirudh Prabhakaran, executive director and president, South Asia of 3i Infotech Limited, said that it (I-Serv) will bring the benefits of technology to the doorsteps of the common man. Prabhakaran, a product of BITS Pilani, has a long experience of working with the IT sector and has worked with Wipro Infotech for over 14 years before joining 3i Infotech in June 2006.

The newly launched I-Serv will cater to rural customers through 12,500 stores across nine states including Haryana, Uttar Pradesh, Madhya Pradesh, Tamil Nadu and Delhi. To ensure maximum utility to rural customers, I-Serv stores will be managed by trained operators and equipped with the latest IT infrastructure including PCs, scanners, telephones and round-the-clock connectivity.

Laying stress on the techniques to leverage technology for the benefit of the masses, Prabhakaran says, “The real benefit of technology is when the common man in rural areas starts benefiting from the IT-enabled rural retail services. Our idea of technology is to use it as a medium of service and not the end in itself.”

Talking about the viability of the I-Serve in rural areas, Prabhakaran highlights that rural India houses more than 70% of India’s population and represents a unique opportunity to employ technological capabilities for bridging the existing urban-rural divide. “We are proud to be one of the pioneers to roll out a service,” he says.

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