Kids to shape toon industry

Corporate Bureau
Posted: Wednesday, Mar 26, 2008 at 0012 hrs IST
Updated: Wednesday, Mar 26, 2008 at 0035 hrs IST

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Mumbai, Mar 25: Investing in research and development, involving film industry in a big way, ability of Indian animation sector to pitch in the global trade market, engaging digital platform to market animation content and creating responsible animation content would decide how the growth story of the animation industry unfolds in India. To unleash the real potential of animation, one must engage the audience in a wider way like harnessing on social networking sites like Facebook, MySpace, Orkut, said Jean Thoren, president, Animation Magazine, USA.

Joanna Ferrone, the creator of Fido Dido, the Seven Up icon stressed upon the need to create responsible animation contest as millions of children are growing up on them. Ferrone also unfolded her next creation, Angela Anaconda, a realistic cartoon character whom she has created out of her own childhood experiences.

She emphasised the need to create real characters who face the an unfair world every day to break the over reliance on fantasy world in cartoon world. Ferrone has participated with with Graphiti, India to create pre-school productions.

Sharad Devrajan, CEO, Virgin Comics, said that his company in partnership with myspace is creating user generated comics. Virgin Comics has finalized film deals with Warner Brother on the concept of Vampire terrorist. It is partnering with Studio 18 to explore possibilities in Indian horror content and with UTV to work on a superhero series, said Devarajan.

According to Siddharth Jian, CEO irock, more number of screens, wider audience, more revenue channels through retail and TV route has enhanced the scope for animated content. Jain suggested the Indian animation industry collaborate with Indian film industry more and work with distributers to extend the reach of animation products in India.

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