It’s showtime for television channels

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: has clocked in nearly “35% growth” in Q1 2007, over Q1 2006, the absolute reach has increased by 53% and the time spent on the channel by 15%, according to TAM Media Research.

Discovery Travel & Living, which turns three this year reaches 23 million homes and is in a “comfort zone already being the only international, lifestyle, travel channel in India,” adds Bakshi.

Realignment has also helped. The History Channel that has shifted focus to entertainment in 2006 saw a rise in channel shares--by over 150% from May 2006 to Q1 2007. Explains Sheshadri, “The absolute channel reach has gone up from 16.3 million in May 2006 to 22.5 million in March 2007 . In terms of revenues, the channel has 50% growth over the same period last year.”

Meanwhile, even for children’s channels Cartoon Network and Pogo—the market leaders in their category, the upcoming months will offer a programming mix of new shows and blockbusters. “Although our channels do well year-round, the peak periods for revenue are Q2 because of summer and Q4 because of the festive season,” says Monica Tata, vice-president, advertising sales, India & South Asia, Turner International India.