India’s first online serial coming soon

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New Delhi, Dec 04: It is time to switch off your TV and log on to the Internet because the country's first online serial would be launched very soon.

“The serial should be launched by early mid of next year. It will be a revolution in the online medium,” says Puneet Johar, MD, Tangerine Digital Entertainment, the brain behind the concept. What is also new about the online serial is that the cast and crew would be selected through an online talent hunt.

Johar adds that the winners of the talent hunt under various categories will come together to write the script, act and direct the online serial under the guidance of the Tangerine staff.

“The online talent hunt itself is new. We have launched it on our social networking site Campus 18 which offers a wide choice for today's youth to interact, make friends and showcase their talents, all in one,” says Johar.

Campus 18's hunt called the Digistars—War of Videos for the India's best video talent includes prizes for filmmaking, acting, editing and more.

The winner for the best video will get a contract to make 10 short films on

Campus18 and a cash prize of Rs 25,000. While the winner of best performance will get a contract to make his or her own stand up show on Campus18 and cash prize of Rs 25,000.

While critics point out that online serial is a far-fetched idea since only very few people in India have access to internet, Johar refutes such claims and adds that since, social networking sites are already a hit among the youngsters of the country, the serial promoted to such a channel would also be a success. Bollywood actress Rakhi Sawant says that though new shows and ideas keep springing up on TV, the internet medium continues to be unexplored.

Selection of winners will be undertaken by the Campus18 editorial team along with a panel of judges from entertainment field.