‘Indians can respond to our brand ethos’

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Bangalore. The brand is working on its plan to increase its global sales by 10% this year. Its exports account for 65% of its turnover, growing year by year, with particular success in the emerging markets, emphasises Corneliani.

“Expansion is on everyone’s mind today, but for us it is not over our legacy of quality that we promise to our customer. Today, we see luxury brands talking about churning out X number of suits a year. We don’t have that figure. For us, it is value,” says the seasoned sales head, who avoids dropping names of politicians or Hollywood stars loyal to the brand. “In fact, I have the Premio Qualita Leonardo (Leonardo quality Award), a reward for Italian companies that have obtained the best success on the international markets,” he states.

Beyond retail expansion, Corneliani aims to strengthen its accessory category — a segment that is growing globally. “Accessories make 5% of our sales today and get us new and young and women customers. This is where we see great gifting too. Today, we offer a vivid range of shoes, belts, briefcases and travel bags to create a complete, structured wardrobe. While building our stores, we ensure that this section has a dedicated space, presenting variety to the customers,” he says.