Indian shoppers to beat US counterparts in e-shopping

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The $12-billion Indian retail industry is all set to overtake the US retail growth in influencing online consumers’ purchasing decisions for best deals in mobile phones, consumer electronics, laptops, apparel, spas, furnishings, via target marketing companies, according to industry experts.

“While in the US, the growth in influencing consumers’ purchasing decisions is 60%, India is expected to witness about 120% growth in influencing consumers’ purchase decisions online, next year. This is because, this sector is expected to witness new emerging trends, this year, Vaibhav Tewari, chief executive officer, Open2save told FE. Currently, in India, target marketing companies influencing consumers purchasing decisions is growing at the rate of 25%. Target marketing companies are aggregators of best deals and prices for consumers. This is mainly to bridge the digital gap between the Indian consumer who wants to find the right product and the retailer who wants to target the right customer at the right time.

According to Tewari, as part of the emerging trend, offering mobile phone discount coupons code to customers via sms is top-of-the-mind recall of target marketing companies. After receiving sms, customers will be able to avail mobile phone at discounted prices at mobile stores. This is because, India is a significant market for mobile phones and the segment is expected to grow manifold. Similarly, various best deals will offered to customers on other products as well.”

According to offerfor-shopper.com officials, “Although consumer durables purchase is not an instant purchase, offering four to five best deals online will definitely motivate customers to visit the nearby store and make purchases through discount coupons code. We are planning to significantly expand our online and offline retail network and are talking to various retailers for best deals online as this helps consumers to make very informed choices for all their purchases and help them save time and money.

Open2save service from Bangalore-based AeNwis e-systems spread across Mumbai, Pune and Bangalore is a leading target marketing and promotions management service portal and aggregator of best deals and prices online.

The portal currently competes with Chennai-based pricebolo.com apart from Bangalore-based offerforshopper.com. “We aim to be present in 20 cities by the end of next year. Besides, we also aim to have 10,000 retailers on our network by year end.”