Indian Express

Express India

Screen

Loksatta

Express Cricket

Kashmir Live

Biz Publications
 
| Make this your homepage | RSS

Indian Twenty20 League OKs $1 bn rights deal

Agencies

Posted: 2008-01-14 16:49:58+05:30 IST
Updated: Jan 14, 2008 at 1705 hrs IST

New Delhi, January 14: : The Indian cricket board’s official Twenty20 League (IPL) has secured a 10-year rights contract worth more than $1 billion ahead of its launch in April, organisers said on Monday.

Sony Entertainment, a division of Japan’s Sony Corp., and the Asia-based World Sports Group (WSG) are behind the deal.

Television rights were worth $918 million, with another $100 million bid for the league’s promotion.

“We are absolutely delighted...we have what we believe to be the best deal for the Indian Premier League and Indian cricket fans,” board vice-president Lalit Modi said in a statement.

The league, expected to feature many of the game’s top players, is an effort to counter an unofficial Indian Twenty20 league whose inaugural edition was held late last year.

The 44-day IPL starts on April. 18 and will feature eight franchises in its inaugural season, each squad containing 16 players.

Teams will play home and away games leading up to a grand final. The first year will feature 59 matches played in late afternoon for prime-time television.

Kunal Dasgupta, Chief Executive of Sony Entertainment Television India, said: “At Sony Max and WSG we have done some pioneering work in showcasing cricket in an entertaining and informative way and we will continue to innovate and extend the excitement of cricket through the IPL.”

Ads by Google
Discuss this story on expressindia forums

Post Comments

Comments: (Limit 3,000 characters)
Name
Message
Email ID
Subject
TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Comments
Shaadi Matrimonials
Get Marriage Proposals by Email EVERYDAY!
20% Cash back on hotels
- Yatra.com
Send Gifts
Flowers and Gifts