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Indian Airlines bids farewell to saree


Posted: 2006-09-24 00:00:00+05:30 IST
Updated: Sep 24, 2006 at 0000 hrs IST

New Delhi, Sept 23: The makeover is going to be big time. Indian Airlines is all set to don a young look after decades. The zing in the project starts with the purchase of a new fleet of aircraft after a gap of 10 years, the first of which rolls in on October 19. Next in line will be the vibrant, new logo that the aircraft will sport. What’s more, going hand in hand with these new additions will be a wardrobe overhaul for the crew as well. Indian Airlines chairman Vishwapati Trivedi says: “We are planning changes in the design that will provide a linkage between the new brand image and the dress code. We may also have salwars and churidars.”

The carrier’s design section has been working hard. Orange and blue will be the predominant colours the crew will wear to match the airline’s logo. Though the new designs and colours will be first reflected in sarees, the new dress code will follow soon.

It’s been four decades since IA’s airhostess took to wearing sarees. Many don’t remember that when the company began in 1953, the hostesses had tailored, western costumes and caps as uniforms.

The first change in the dress code was made in the early ’60s when the ladies of the airline company took to the six yards of silk. Over the years, saree designs went through many alterations and refinements. Now the time has come, perhaps, for it to bow out and leave the centrestage for the salwaar-kameez?

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