Indian Express

Express India

Screen

Loksatta

Express Cricket

Kashmir Live

Biz Publications
 
Make this your homepage | RSS

BEYOND THE BOARDROOM : PRAMOD BHASIN It was the urge to challenge the status quo that drove Pramod Bhasin to set up Genpact and usher in the BPO boom in India and the same streak is urging him to build something still bigger

‘I would like to go where no one has gone before’

Surabhi Agarwal

Posted: 2007-12-20 00:00:00+05:30 IST
Updated: Dec 20, 2007 at 0100 hrs IST

: It is on the third floor of the spawning Genpact complex that Pramod Bhasin’s office is. Manoeuvring through the many cubicles (done in all colours), one reaches the corner, all-glass cabin of Bhasin— president and CEO. The room is sober and simple, quite a contrast to the rest of the surroundings. Between talks, Bhasin repeatedly looks out towards the wide expanses of Gurgaon, on the outskirts of Delhi, ahead and down under. “When we started here, nothing existed.” He adds ‘literally’ and repeats the statement for emphasis. “We came here in 1996-97 and since then it has taken off,” he says. Now, that’s in no way an arrogant statement, for it’s coming from the country’s Mr BPO (as Bhasin is referred to, often).

For the uninitiated, Bhasin is credited with pioneering the Business Process Outsourcing (BPO) boom in the country along with Raman Roy. But, his sense of pride goes beyond just that.

“It has been an incredible journey, more because it has unleashed an industry in developing nations, which has the power to employ millions and is driving the consumer boom in India,” says the head of Genpact, which has just turned ten.

Ask him if all this was part of a grand vision and he laughs. “I wasn’t very ambitious that you would imagine someone like me would be. Ambition came late in life for me.” Having spent 25 years outside India spearheading various divisions of GE, Bhasin wanted to return to his country, which was in the midst of reforms. “I was tired of being a foreigner. Moreover, I wanted my daughter to grow up here. So, it was more mundane than grand vision.”

Back to India, Bhasin had a rendezvous with the harsh realities of the country, “We built an excellent team and I felt constantly frustrated by regulations that wouldn’t allow you to build your business the way you wanted to,” he says.

For a moment, his vision again drifts to the road below, but he returns quickly and says that the idea came more out of necessity as “we wanted to be in a market, which is global, not impacted by local ups and downs, every quarter. ”

The result was a call centre in one room with 20 people. “The power of the idea was driven by a company like GE, which had done a lot of outsourcing of software before. It grabbed it with both...

Single Page Format 1 - 2 - 3 - 4 - Next
Discuss this story on expressindia forums

Post Comments

Comments: (Limit 3,000 characters)
Name
Message
Email ID
Subject
TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Comments
Express Classifieds
Post and view free classifieds ad
Send Gifts
Flowers and Gifts
Express Astrology
Know what's in the stars for you