Indian Express

Express India

Screen

Loksatta

Express Cricket

Kashmir Live

Biz Publications
 
| Make this your homepage | Feedback

EAVESDROPPER

Guess who's watching

The Financial Express
Posted online: Monday , May 05, 2008 at 2013 hrs IST

Jim O’Neill, head of global economic research with Goldman Sachs, also credited with the “Bric” moniker, is an ardent Manchester United fan. On a visit to India, he revealed that he had served as a non-executive director of this football team once. Little wonder then that O’Neill loves using sport analogies in economic talk. Plus, he’s also watching the DLF-IPL scene. It’s a vibrant example of globalisation, he feels, with players from different countries playing for Indian cities, with multinational cheerleaders, too. What’s more, Washington Redskins, the American football team, has asked for cheerleaders from Bangalore. The clincher came when O’Neill compared Chelsea with the German Economy. “They’re both boring, and yet they keep moving ahead in their league,” he quipped.

Take two

Sanofi Aventis has given its sales representatives, whose job is to visit medicos and update them on new drugs, an additional role. Many of them carry saplings as part of their visiting kits. “This is to ensure that we regain our lost forests over time,” explained an executive. Often, reforestation is easier to sell than a new formulation.

Pen is mighty

At the launch of Sanofi Aventis’s insulin pen, renowned doctors were ushered in to extol its virtues. One doctor even had one of his patients with him, a diabetic whose survival was dependent on daily insulin shots. “I’ve brought the patient along not just to demonstrate that you can lead a normal life with diabetes,” said the doctor, “and I also wanted him to get a complimentary gadget from the company.”

Ads by Google

Post Comments

Comments: (Limit 3,000 characters)
Name
Message
Email ID
Subject
TERMS OF USE:
The views represented here are not neccesarily endorsed by www.financialexpress.com and its allied websites. All messages will be moderated and no message that has inflammatory, abusive, derogatory language or any language deemed unfit for publication by the editor will be displayed. Though it will be endeavoured that as many messages as possible be displayed, there will be time lag between the submission and publication of the messages. The website reserves the right to publish or reject any message.
I agree to the terms of use.

Shaadi Matrimonials
Get Marriage Proposals by Email EVERYDAY!
Register FREE on Naukri.com.
200000+ Hot Job Openings!
The Barclays
Banking Solution
Book International flights
& get 10000 Money Back
Flowers & Gifts
Send flowers & Gifts
Express Classifieds
Post and view free classifieds ad
Start New Friendships!
On Fropper.com
Express Astrology
Know what's in the stars for you