GoaFest brainstorms on attracting the best talent

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“Brand vision is a long-term commitment to an idea. Where’s the commitment today if we are working with a three or six month goals?

Today, consumers are connecting with multiple communities. So, clients need to think global,” stated D Shivakumar, chief executive officer, Nokia while addressing the advertising conclave organised by Goafest 2008.

According to Shivkumar, the mobile is the single largest durable globally, with 3.5 billion hand sets,” we expect 40% of Indians to carry mobile phones by 2010,” he said. The national advertising festival ‘Goafest 2008’ finally began here with a big bang -starting with the Ad Conclave’.

For the first time, the Advertising Agencies Association Of India (AAAI) has joined hands with the Advertising Club of Bombay to host a full-fledged 2-day festival, covering awards, seminars, and exhibitions mixed with sun, sea, and frolic.

According to Madhukar Kamath, chairman AAAI, Goafest this year has received over 3,800 entries for the creative awards. So, what’s the impact of the advertising festival on young delegates?

According to a copy-writer from Rediffusion DYR, the event offers opportunities to interact with like-minded people. “It also provides a platform to exchange ideas and opinions under a single roof,” he added.